Anjali's father refuses to attend her felicitation ceremony as he had wanted a son.
Source: This blog is based on comprehensive TV viewership data crowd-sourced from people across 1000+ villages, towns and cities of India. Everest Anjali does not attend her felicitation ceremonyS1 E Drama Hindi StarPlus U/A 13+ Aakash is given an assignment - to prepare a documentary on a mountaineer. Will Star Plus manage to command this slot in the coming days of Everest? Follow us to know the answer to this, and for numerous other interesting analyses on Indian television viewership. Why did Everest fail to make a dent on its premiere night? Is it because of the loyalty of the audience towards other channels or did the show promos fail to appeal to the masses? Only time will tell as the show progresses. Other Hindi GEC channels are way behind the top two giants and are competing with each other for a distant 3 rd place in this slot. A drop of ~3% is noticed in the viewership reach of Colors, from 18.6% to 15.8%, but it is not to the advantage of Star Plus or any of the other Hindi GEC channels. If we look at the viewership data for the 10-10:30 PM slot for Everest’s launch night, compared to the previous week, we see that there is no consequential impact on the viewership of Star Plus with 12.5% reach in this slot. Although it did manage to retain the viewership share of Star Plus, Colors continued to lead with their show. The first episode of Everest, however, did not really manage to change the status quo of Star Plus in this slot. It was widely expected that Everest would tip the scales in favour of Star Plus. Star Plus had been lagging behind its competitor Colors in the 10 PM slot due to the popularity of the latter’s show ‘Meri Aashiqui Tum Se Hi’. With such credibility and an estimated marketing spend of around 7-10 crores, it was widely expected to be a game changer. Everest is touted as one of the most expensive shows by Star Plus, with a director who has a phenomenal rapport with the Indian audience because of his films like Jodhaa Akbar, Lagaan and Swades. It finally came to an end last week to be replaced by Ashutosh Gowariker’s Everest premiering last Monday on 3 rd November. A Suraj Barjatya production - ‘Pyaar Ka Dard Hai’ – had occupied the 10 PM slot on Star Plus for the last two years.